Business Management

3 Simple Ways To Advertise Your Electrical Business Online

5 minute read by Connor McIntyre

No electrical business succeeds without advertising. You are probably familiar with traditional advertising methods like handing out leaflets and putting up Yellow Pages ads. But the fact is, many of these methods alone just don’t cut it anymore.

Today, the internet is everyone’s primary source of information and harnessing its full potential is essential to getting more jobs. Here are 3 easy ways to make the most out of the internet.

1) Have a (good) website.

Your website’s benefits are obvious. Everyone searches everything on Google and having a website means that you can easily get in the faces of people wanting your service.

A lot of electrical businesses have websites these days but it’s no use having one if it looks bad or doesn’t come up in search results.

In a world where music, shopping and socialising are all online your customers will have an expectation of what a professional website should look like!

Since most of us are not coders or designers, our best bet is a website builder (e.g. Wix or Squarespace). Not only do these builders streamline the process of making a website but they also give professional templates that will set you apart from almost all of your competition!

A website really is an extension of your brand and your company. If you have a professional website, customers are more likely to trust that your service and workmanship will also be professional.

2) Online review sites

Even without your knowledge a review page has probably been set up on at least a couple of websites for your business (Google your company, and see what comes up).

You will almost certainly have review pages whether you like it or not, so it is best that you manage your review pages and show off the best side of your company!

It's true that a lot of reviews can be negative because people are more likely to review something when they’re angry, but optimal use of review sites can go a long way to building trust and lead people to your company.

Websites like Yelp and Yell receive thousands of visitors each day and the reviews on these sites divert these same people to you.

An easy way to start is to send out a friendly email that asks all of your previous and current customers to write a review.

If you want to go one step further, you can also pay services like Yell to rank you higher on searches on their website. Yell receives over 17 million visits in the UK each month and can be a valuable tool to get more business. But, even if you don’t choose to boost your ranking, it would be wise to claim your business on these websites; It’s likely that you already exist online and by claiming your profile you can control your reputation and answer queries by potential customers.

3) Using Social Media

Twitter, LinkedIn and Facebook are some of the most used websites in the world. Of course, an online presence on Facebook won’t reach its 2.5+ billion users, but almost every Briton has a Facebook profile. Twitter and LinkedIn also have very impressive userbases.

As well as reaching new customers, having an social media presence has the additional benefit of giving existing (and happy) customers an easy way to share you to their friends or colleagues!

Today, it is crazy not to have social media profiles, especially when they are free to use. But just like with Yell, you can pay in order to reach more people and get your name out there faster. When considering paid options, you must think about the sort of people you want to reach, the message you want to spread and platform that will achieve these aims. For example, LinkedIn is a website for businesspeople, so advertising on it will be no use if you are trying to reach homeowners.

Managing social media to advertise your business can be quite complicated and you can learn more about it here. The whole process, however, can be made easier with Tools like HootSuite, which allows you to manage all of your social media profiles from one screen.

Whatever you decide to do, regular posting from your profiles is a must. If you create your profile and leave it alone, it will stay hidden and no one will ever see it.

Regular posting, let’s say, at least once week, will ensure that the popularity to your profile (and in turn your business) will continue to grow. Good posts include pictures of the work you have done, the customers you have served and links to their reviews, but even simple things like posting jokes is good enough to help your page get shared and for you to acquire more jobs!

Conclusion

Whether you choose free or paid options, using the internet to advertise your business is a no-brainer these days. I encourage you to explore all of the ideas I’ve outlined here in order to get the most out of what the web has to offer.

Here's what you can do right now:

  • Check out Wix and quickly set up a website for your business.
  • Sign up to Yell and send an email to your past customers to get some reviews
  • Set up a Twitter profile and send out a tweet!

If you need any help or have any thoughts to share, you can reach us @orthinc using your social media profile!